We Help Busy Professionals Reach Peak Performance In Their Body And Mind
Being a busy professional is tough, right? Long hours, high stress, feeling tired, not feeling productive and energetic like you used to.
We’ve been there too (more on that below).
If you’re like most of our readers, then you’ve probably tried most things out there when it comes to getting into shape and feeling energetic again.
Maybe you’ve been told it’s as simple as “count your calories, do a lot of cardio and sleep a lot” – and then later discovered it isn’t.
Or you’ve tried different diet plans and workout routines, only to return to old habits and skipping the gym all too often.
Why doesn’t that work?
The truth is, that approach might work for the average Joe and guys who have all the time in the world (and half-decent genetics on their side), but for busy professionals, it’s a recipe for disaster.
It’s advice spat out by gym rats and meatheads who not only know nothing about what it’s like to have a stressful career and busy family life, but also over complicate everything by micromanaging their health and fitness.
Meet The Founder
How Are We Different From All The Other Health and Fitness Brands Out Thers?
Health and wellness information is everywhere – the internet offers a virtual sea of advice on everything from losing fat, to what foods to eat, to recipes, and everything in between.
So you might be wondering, why another health brand – what makes us different?
Here’s the thing:
I know what it’s like to live a busy, high-stress life, with limited time available to look after yourself.
I’ve been a behind the scenes fitness coach for 10+ years, ran a design agency, been a freelance consultant and worked for one of the top SAAS companies in the world as a product manager…
So being a busy professional is in my DNA!
I looked around at what the industry was doing – I noticed that PTs were marketing to busy professionals/CEOs/executives even though they’d never experienced that lifestyle for themselves.
It bothered me that busy professionals, who were already crazy busy in their life, were being handed time-consuming solutions to their problems. They’d get an overly-complicated fitness plan, long diet routines AND they’d have it all explained in biochemistry jargon.
I couldn’t get over how crazy it was. I knew it was a recipe for disaster for most busy guys. When you’re already overwhelmed, time poor and unsure of what steps to take, you don’t need someone teaching you everything under the sun about the topic.
You need clear, concise steps laid out for you; you need to know what to do, how to do it and (in brief) why you’re doing it.
That’s it. That’s what we do.
- Learn more about how we help you with this
To help with this, we have lab summaries on our articles that give you takeaways from each section, our lab reports and workshops are action-based, and The Die Old Coaching Program is specifically designed to give you what you need at the right time (based on how you function and do best).
Of course, for those who want to know more details, we provide that too (including all the studies and sources at the bottom of each article). But our main focus is giving you what you need most to reach peak performance in your body and mind – no matter how time poor you are.
As someone who’s a recovering fitness junkie (my entire life was training, nutrition and supplements), I didn’t want anyone else falling into that trap – especially when you’re already juggling so many plates.
Busy professionals and entrepreneurs are great at what they do, but oftentimes they forget to look after themselves – which is why over months (and sadly, for many years) weight climbs up, you start to get more tired, and stop being present with those around you – ultimately, living in a fog and not showing up.
We’re here to fix that:
To give you the energy you once had.
Get you into the best shape of your life
Had you thinking clearly and productive again
And skyrocket your sex drive.
Welcome to The Superhuman Lab!
Dean Phillips
Founder & Head Coach
Our Core Values
