Helping Skinny Dudes With

We give skinny guys practical strategies to build more muscle, create better habits, and live a more simple life (without wasting time in the kitchen + gym)
Here's how to do it
Here's how the lab helps

We help skinny guys cut through the b.S and focus on the 3 areas that matter...

Mindset Engineering
Half of the battle is actually doing what you said you’d do, setting better goals, building habits and overcoming self-doubt.
Nutrition Stategies
Get nutritional strategies to grow faster, make better choices with food and remove the “just eat more” approach.
Movement + Workouts
You’ll get workouts and information for your body type from the ground up to get you the best results in record time.
“I applied the StoryBrand methodology -- the simple, StoryBrand process -- to the entire Day Designer brand, and sales quadrupled in the last half of the year.”
Jamie Cook
Gained 25 lbs with s2sf
Are you a skinny dude that keeps wondering…

“Why Can I Never Seem To Build Muscle?”

You’re not alone. That’s why we put together a free step-by-step assessment that will tell you exactly what you need to work on to build muscle + give you guidance on how to do it. All for free:
Get your own customised report + cheat sheet

Our latest content in the blog lab

The Ultimate Bulking Diet Guide For Skinny Guys

A Hands-On Primer to Getting Your Nutrition Together, Finally Understanding What It All Means And Rapidly Growing Muscle As A Skinny Dude (without spending all day in the kitchen)

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THE LATEST article
Negative Pull Ups: A Little-Known Secret to Upper Body Strength

How you can use this simple movement to increase your strength and muscle growth in your back

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