It’s a common mistake:
Buying an ebook, trying to do everything at once, and then blaming yourself when you can’t.
Or starting one program, only to get pitched another a few weeks later, believing it has the secret to changing your body (and really your life) for the better.
This time it’ll be different.
So you hop onto the next program, and the cycle repeats again.
This is something I’ve always hated seeing. It’s something most people have fallen for (us included) and we don’t want that to happen to you.
We’re living in a weird time as people, especially online. Never before have guys known the importance of being healthier, being in great shape and taking control of their life.
Self-improvement kicks have never been stronger:
There’s never been so much information out in the (online) world to help guys put the pieces together. It’s no longer about reading magazines or books on the topic; Youtube and cheat sheets are the way forward. Learning from an online personality is the norm, or Instagram models that reflect who we all want to be.
We scroll through the feeds, looking for ‘the secret’ that they have up their sleeve.
This isn’t anything new.
We’ve been obsessed with wanting to know about celebrity diets and workout programs for years. They’ve been on our shelves and on our magazine covers since the 1980s.
But what is growing and evolving, is our obsessive need to learn ‘new tricks’ all the time, and have something be faster, better and fancier than ever before.
Sometimes, like in the tech space, this can be a good thing...
Safer cars, better apps, curing disease. But when it comes to health and fitness, it’s a bit of a mess.
Time and time again, fitspiration bloggers are quick to offer workout programs and diets that sell new and bold promises. Each one gets extreme results faster than the last (in theory).
We don’t hold it against them, after all sex(y) sells. But that’s about all it does. Rarely do these promises come with better results or a commitment in the long haul.
That’s where we come in. Providing a supportive, simplified fitness space filled with nutritional advice and fitness programs you can stick to.
There are 3 kinds of people (broad mindsets, if you will) that I see more often than most. You might even recognise them.